Straight Up Cycles was established in 2000, as primarily a bicycle service and repair centre. Since then, we have grown into a full-service bike shop in Victoria, that offers new and used road bikes, cyclocross bikes, mountain bikes. At our bike shop, we pride ourselves on specializing in building you the bike of your dreams.



Bicycle Sales

Every customer is different, every bike is different, and every ride is different. We don't apply a magic formula to bike sales, and we don't use high-pressure sales tactics. We want to help you find the right bike.

Bicycle Fitting

We guarantee that an uncomfortable bike will not be ridden and we know that an uncomfortable rider will never reach their cycling potential. Every single bike that leaves our shop is fitted to the new owner.

Custom Bicycles

Do you have a dream bike? Have you planned out each component of the bike: bar, stem, seatpost, saddle, etc. Or do you have specific components that you know you prefer to use? Let us custom build a bike for you.


Our experienced mechanics are happy to work on any bike, by any manufacturer. Whether a quick wheel true, or a full overhaul monster-project, we’ll make sure your bike is safe.

Consignment Bikes

Lemond Victoire Titanium 60cm Frameset / 3x10 Campagnolo Chorus Groupset / Mavic Open Pro Wheelset

Marinoni Sportivo Ti 52cm handmade Titanium Frame /Campagnolo Athena 11 speed long reach brakes Groupset / Honjo aluminum Fenders / Hunt Sprint aero Wide 32 tubeless ready Wheelset / Continental Gp5000 Tires / Deda Carbon Handlebar / Carbon seat post and fork

LOOK kG196 Large ( 57cm) carbon Frameset / Dura ace 2x10 speed groupset / FSA carbon K-lite crankset / MAVIC Ksyrium Equipe S wheelset / Vittoria rubino Pro 700x25c tires


Straight Up News


Want to throw some shine to your ride ?

We have got you covered 😉